10 SEO Myths

Keywords are no longer used.
Some believe that Google’s Hummingbird reduced the need for keywords with its new algorithm. This is true to a point. Keywords are still responsible for around 15% of all search results.

Older Domains are Better.
Not so much. It may seem this way to some due to the older companies with proven SEO practices. It all has to do with the fresh organic content on the website. If a new domain and website pop up with better content, they can easily out-rank the older domains. It’s all in the content, not the domain.

Being Mobile-Friendly Isn’t Necessary
Not only is it difficult and unpleasant to view a non-mobile-friendly website, you can lose visitors and with most of the web traffic mobile nowadays, it’s highly suggested to update. Not only does it bring in happy traffic, it can help increase ranking in search results.

All External Links are Good
Not all. Due to the amount of link farming, Google’s link algorithm can tell the difference between a genuine link from an authority site and one that is not. Make sure all your inbound links are from good, reliable sources.

Internal Linking is Useless
As far as search engines and ranking are concerned, internal linking doesn’t do much for the website. It does, however, keep the user engaged which plays a major role with existing and repeat traffic. The more time spent on your website by users will affect your bounce time and in return, your ratings.

SEO’s Done Once You’re on Page 1 of SERPs
This could never be so false. SEO is a never-ending machine that needs to be greased continuously. You can be on page 1 today and find yourself on page 3 the next. Steps must be taken to ensure your place in the rankings remains. Never forget, your competitors are always on there just waiting for your spot.

Guest Posting Doesn’t Work Anymore
This is, and has always been, a great way to build External links. It’s also a great way to build relationships with potential customers or B2B. A useful post can bring in traffic and help increase rankings.

Linking to Other Sites Helps Ratings
This may have helped website increase rankings in the past, but due to algorithm changes in the past 5 to 10 years, this is no longer a viable source for rankings. Rather, you should be focusing on backlinks from quality websites.

A Blog Isn’t Needed
A blog is, sometimes, the most important piece of a website. It not only brings in new content with new posts, but it can bring in quality backlinks helping to increase long-term rankings.

SEO Starts When the Website is Done
SEO should begin with the first piece of content. Once the website is launched, the site will be crawled by Google. If your SEO isn’t in place, it could take additional time for your site to start ranking. It is highly suggested to start and complete the website crawler-friendly.